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Fri, 25 May 2007 20:17:57 GMT
MINI Cooper Redefines Integrated Marketing
“Sometimes for inspiration as a B2B marketer I look to our brethren in B2C marketing. Here’s one example worth bringing back for your consideration.” Posted by phdunay (who is an author) to Hammer coop buzz Cooper b2b bmw YouTube mini Integrated second life Marketing blogging and on Tue May 15 2007

Mazda Makes Sporty SUV

Car buyers differ in the things they consider in looking for a car. Some look for luxury, others for economy. Some look for comfy ones, while others for sporty. Some look for one because they need it, while others look for one because they want it or they want something to flaunt.
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Mon, 28 May 2007 16:21:46 PDT
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Madonna BMWfajitameatpete6 min 54 sec - Sep 16, 2006Madonna BMW

Sat, 16 Sep 2006 08:39:34 PDT

BHP Billion Iron Ore has ordered 13 heavy-haul diesel-electric locomotives from EDI Rail in partnership with General Motors‘ Electric Motive Division (EMD), Canada. The class SD70Ace locomotives will haul iron ore from mines at Pilbara to port facilities at Port Hedland.

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Tue, 22 May 2007 04:39:01 PDT
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Tue, 29 May 2007 09:59:06 GMT

2005 - Disney Online for Hot Shot Business

2004 - General Motors for GMability Education

The Web Marketing Association announces the call for entries for its 11th annual international WebAward Competition for Web site development at http://www.07webaward.org. The Web Marketing Association will once again name the Best Education Web site of 2007.

West Simsbury, CT (PRWEB) May 3, 2007 — The Web Marketing Association announces the call for entries for its 11th annual international WebAward Competition for Web site development at Web Award Web site. The WebAwards is the standards-defining competition that sets benchmarks for 96 industries, including education web sites, based on the seven criteria of a successful Web site. The deadline for education web sites to enter to be judged is May 31, 2007.

"The education industry is very competitive when it comes to Web development and companies can benefit from the independent evaluation of their online efforts," said William Rice, President of the Web Marketing Association. "Education web sites tend to have a smaller budget than other industries in the competition. Because of this, many are unable to implement some of the features, such as Flash technologies, that could help them get higher scores."

Web sites are judged on seven criteria including design, innovation, content, technology, interactivity, copy writing and ease of use. Each WebAward entry is judged against other entries in its industry category and then against an overall standard of excellence.

All entrants benefit from receiving valuable feedback in terms of their specific scores compared against the average scores for their industry. They also may receive specific comments from the WebAward's professional judging panel on their Web site development efforts.

Winners of a WebAward in the education category will also receive:

• Image plaque or certificate of achievement
• Increased visibility for their company
• Marketing opportunity to promote the company website to the media
• Links to your site from the highly ranked WebAward site to help SEO
• Admiration of peers, friends and co-workers

Each year the Web Marketing Association names the Best Education Website based on the scores submitted by the competition judges. Recent winners of the Best Education Web site include:

2006 - National Geographic for Discover Antarctica

2005 - Disney Online for Hot Shot Business

2004 - General Motors for GMability Education

2003 - Disney Online for Hot Shot Business

2002 - Freddie Mac for Your Route to Homeownership

A complete list of past winners and the entry form for companies who wish to compete for 2007 honors can be found at the Best Education Web site page.

Using the quantifiable data collected from more than 15,000 Web site evaluations over the past decade, the WebAwards has defined and recognized industry-specific benchmarks for successful Web sites in each of the seven judging criteria and released an Internet Standards Assessment Report to detail the findings of the study. A copy of the 2008 Internet Standards Assessment Report, including details regarding the education industry, will be provided to all participants.

Judging for the 2007 WebAwards will take place in June through August, with winners announced in September. Judges will consist of a select group of Internet marketing professionals who have direct experience designing and managing Web sites with an in-depth understanding of the current state-of-the-art in Web site development and technology. Past judges have included top executives from leading organizations such as Organic, Inc., Ogilvy Interactive, Saatchi & Saatchi, Blattner Brunner, Comedy Central, Sun Microsystems, Refinery, Euro RSCG, EPB Interactive, New York Post Interactive, The Cincinnati Enquirer, J. Walter Thompson, Xerox, Art Institute of Pittsburgh, Modem Media, and Answerthink just to name a few.

The 2007 WebAwards are sponsored by the following leading organizations: Burst Media, PRWeb, Misukanis & Odden, Small Army, SimpleFeed, ExactTarget, ad:tech conferences, NewsUSA, eComXpo, MediaPost's OMMA conference, TopRank Online Marketing, Creative Chocolate Printing Company, OTOlabs, Internet World UK, Search Engine Strategies, Webmaster Radio, Rovion's InPerson and eMarketer.

About the WebAwards