Audi RS4 vs. BMW M5 Hartge
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June 8, 2007
White Horse Keyword Campaign for TheBigDay.com Nets Big Gains
A travel web site wanted to test-market the potential for selling honeymoon travel packages on their site. White Horse, leading Internet professional services firm, recommended a keyword campaign for TheBigDay.com to assess the strength of a new offering and to determine the most effective positioning. White Horse worked with TheBigDay.com to uncover a set of low-cost keywords that were closely aligned with the needs of couples seeking honeymoon travel, so that the lead generation rate increased at an average rate of 380% a day, beginning the day the campaign went live.
PORTLAND,OR (PRWEB) October 21, 2003 — oWhen TheBigDay.com, the Web’s top honeymoon gift registry service, wanted to test-market a new honeymoon travel service, it turned to White Horse for help. White Horse, a leading Internet professional services firm, developed a low-cost, low-risk keyword advertising test campaign that produced an average 380% increase in qualified leads over the test period.
“We’re thrilled about the immediate gains the White Horse campaign has given us,” said Michael Cottam, co-founder of TheBigDay.com. “But even more importantly, we learned very quickly that couples will embrace our full-service approach to honeymoon travel, and we can act on that learning immediately.”
White Horse recommended the use of a short-term paid keyword campaign to assess the strength of the new offering and to determine the most effective positioning. “Keyword campaigns are popular because of the low cost of entry, but when you approach them strategically, they can actually help shape your overall business plan,” said Jen DeVoe, White Horse principal. “This campaign was a win-win, because it produce immediate results and gave us the data TheBigDay.com needed to chart its future direction.”
TheBigDay’s flagship offering has been its registry service, which provides engaged couples with an online registry for cash gifts toward their honeymoon. The company recently formed a partnership with Azumano Travel, the largest independent travel agency in the Pacific Northwest, and wanted to test-market the potential for selling honeymoon travel packages on the site. Prospects who book honeymoon travel through Azumano receive a discount on the honeymoon registry service provided by TheBigDay.com.
White Horse worked with TheBigDay.com to uncover a set of low-cost keywords that were closely aligned with the needs of couples seeking honeymoon travel, so that the lead generation rate increased at an average rate of 380% a day, beginning the day the campaign went live. The keywords drive users to destination-specific landing pages that also feature the honeymoon registry.
Based on the early success of the campaign, TheBigDay.com, Azumano Travel, and White Horse are planning ongoing enhancements to the site as a honeymoon travel resource, including more robust content on popular honeymoon destinations and a wider array of travel packages.
About White Horse
White Horse is a leading Internet professional services firm focused on delivering measurable marketing solutions that effectively influence, attract, convert, and retain customers. Founded in 1980, White Horse has 22 years of experience building marketing solutions that leverage the power of rich media¡Xeffectively integrating audio and visual components¡Xthe basis for building creative, highly effective Internet experiences. White Horse serves Fortune 1000 customers from a variety of industries including communications, consumer products and package goods, educational publishing, financial services, high technology, manufacturing, and pharmaceuticals. Clients include AT&T Wireless, GlaxoSmithKline, General Motors Fleet and Commercial Operations, Celestial Seasonings, The Nautilus Group, Countrywide Home Loans, and Cisco Systems. White Horse is a woman-owned, privately held company headquartered in Portland, Oregon with an office in Washington, D.C. For more information, please visit www.whitehorse.com or call 1-877-471-4200.
About TheBigDay.com
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The Rebirth of General Motors
MILFORD, Mich. — General Motors Corp. opened its technology candy store here recently and invited auto writers from all over the world to come out and play. It was an invitation no self-respecting gearhead could miss. I accepted.
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Actions Speak Louder Than Words - General Motors
GM’s executives then were so gun-shy they never went near a reporter without a phalanx of public relations people. Likewise, it was virtually impossible for journalists to talk with GM engineers, designers, or product planners without public relations guards standing close by.
It still seems to take forever and a day to make a product decision over there.
But I came for more than a chance to hang out with the girls and boys and check out the toys. I wanted to see the new GM, versus the troubled old giant I began covering in 1982.
Here, I drove GM’s concept Hy-wire fuel cell model, which also dispenses with most conventional mechanical linkages in turning its wheels. The Hy-wire quite literally is a sensory vehicle — employing sensors to start, steer, accelerate, and stop — among other things.
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Busch Penalty coming
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Putting a price on supplier innovation - Supplier Business - General Motors Corp. and Delphi Corp. codevelop four-wheel steering system - Quadrasteer - related article: Profit-boosting technologies
A few years ago General Motors entered the 24-Hours of LeMans. Alas, arrogance alone doesn’t win races.
GM’s executives then were so gun-shy they never went near a reporter without a phalanx of public relations people. Likewise, it was virtually impossible for journalists to talk with GM engineers, designers, or product planners without public relations guards standing close by.
It still seems to take forever and a day to make a product decision over there.
But I came for more than a chance to hang out with the girls and boys and check out the toys. I wanted to see the new GM, versus the troubled old giant I began covering in 1982.
Here, I drove GM’s concept Hy-wire fuel cell model, which also dispenses with most conventional mechanical linkages in turning its wheels. The Hy-wire quite literally is a sensory vehicle — employing sensors to start, steer, accelerate, and stop — among other things.
Having said that, GM definitely is a better company than it used to be.
Hydrogen fuel cells convert hydrogen and oxygen into electric power to drive cars and trucks — or to operate anything else that needs energy. In cars, the expected advantage is the elimination of nearly all tailpipe emissions.
DOD was tried and failed by GM in 1986, largely because the company designed it for one engine but wound up using it on another; and also because the computer controls needed to make it operate correctly weren’t up to snuff. Now, GM has both the engines and the computer sensors right. Looks like a go.
Clean Running
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