June 24, 2007
General Motors Awards Saturn Ion Redline Project to Gravana – Saturn Ion Enthusiasts Will Have Dramatically Increased Product Selection
Pro-Tec is facing all sorts of challenges. It’s only available as a 6-ft. (1.8 m) box. Consumers who use their truck daily for work - and would benefit most from Pro-Tec’s advantages over steel boxes - usually want 7-ft. (2.1 m) beds. Pro-Tec is 50 lbs. (21.8 kg) lighter and more durable than a steel box.
Also, commissions for sales personnel might be higher for a Silverado with a $225 bed liner that’s mounted at the dealership rather than a factory-installed Pro-Tec Silverado.
About 5,000 Silverados featuring Pro-Tec have been sold since the option became available last year. GM expected to sell some 50,000 Silverados annually with the $850 Pro-Tec option. It’s another setback for a program that was delayed at launch by several months due to surface anomalies. But past quality issues aren’t to blame for slow sales. GM says it has to do a better job of marketing Pro-Tec. “The dealers that are stocking (Pro-Tec-equipped Silverados) seem to be selling them at a reasonable rate,” explains John Schwegman, Silverado marketing manager. “We’re just not getting enough dealers to take their first one.”
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If profit margin isn’t a consideration, a quicker sell may be. Dealers don’t have to talk a consumer into an unknown technology that costs significantly more than a bed liner option that has worked fine on previously owned pickups.
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Fashion Design Students Give Taste of Their Work at Fashion Show at The Taste of Lincoln Avenue
General Motors and Gravana Forge New Relationship with Saturn Brand to Help Grow Aftermarket for Ion
Valencia, CA (PRWEB) April 28, 2005 — Earlier this year, General Motors awarded the first Saturn Ion Redline to Gravana in an effort to increase awareness of the Ion’s potential as a Tuner Car. Gravana is currently leading the industry in New Product Development for the Ion’s cousin, the Chevrolet Cobalt. With some cross-over between Ion and Cobalt products, Gravana already has the jump on its competitors. Gravana and Saturn will debut the 2005 Saturn Ion Redline project car later this year at the 2005 Las Vegas SEMA Show.
“We have had our sights on the Saturn Ion for quite some time, as many Ion owners tell us they feel neglected by the aftermarket. Our goal is to expand the selection of performance products and accessories to a level that will position the Saturn Ion as a true player in the Tuner market. To get started, Saturn has provided us with the new Supercharged Ion Redline, which includes Saturn’s ‘not-yet-available’ Competition Package. This platform will help us to build a unique vehicle that will drive incremental traffic to Saturn dealers,” said Jim Lupold, President of Gravana. “We are truly grateful for another tremendous opportunity from General Motors. We look forward to working closely with Saturn to better understand what their needs are at the dealership level, as well as managing the needs of the owners subsequent to their vehicle purchase.”
Gravana’s product line-up for the Ion Redline Supercharged Coupe includes, but is not limited to, a 50-state legal Air Intake System, Header, Exhaust, Turbo Sport & Evo Style Hoods, multiple Body Kit designs, Coil-Over Suspension, Strut Bars, Carbon Fiber Door Sills and Engine Covers, and a variety of additional upgrades that compliment the car. Gravana has forged marketing partnerships with companies such as Recaro, Boston Acoustics, Motegi, H&R and Goodyear on past projects, and will most-likely continue with this successful formula on the Ion Redline project. However, companies interested in a marketing partnership on the Saturn Ion Redline, or any other Gravana project vehicle, should contact Gravana using the contact information below.
About Gravana
Gravana manufactures and sells aftermarket performance products and accessories for GM vehicles. Gravana strives to be the ultimate source for performance products and accessories for most late-model GM vehicles. While the idea started in 1998, Gravana, Inc. was founded in 2003 after several years of research and planning. Company founder Jim Lupold started his career working in the family automotive business at age 13, building his first GM vehicle – a Pontiac Trans-Am – at an early age. After college and a successful career in motorsports, he cut his professional teeth with aftermarket companies Neuspeed, RK Sport, CarParts.com and Performance Products. Gravana plans to build four (4) project vehicles for 2005, including the Chevrolet Cobalt SS Supercharged Coupe and two additional future GM models.
For more information, please visit the Gravana website at www.gravanatuning.com, or contact us at the numbers below.
Contact:
Pro-Tec is facing all sorts of challenges. It’s only available as a 6-ft. (1.8 m) box. Consumers who use their truck daily for work - and would benefit most from Pro-Tec’s advantages over steel boxes - usually want 7-ft. (2.1 m) beds. Pro-Tec is 50 lbs. (21.8 kg) lighter and more durable than a steel box.
Also, commissions for sales personnel might be higher for a Silverado with a $225 bed liner that’s mounted at the dealership rather than a factory-installed Pro-Tec Silverado.
Boxed Out - General Motors Corp.’s Pro-Tec composite box technology - Brief Article
Pro-Tec is facing all sorts of challenges. It’s only available as a 6-ft. (1.8 m) box. Consumers who use their truck daily for work - and would benefit most from Pro-Tec’s advantages over steel boxes - usually want 7-ft. (2.1 m) beds. Pro-Tec is 50 lbs. (21.8 kg) lighter and more durable than a steel box.
Also, commissions for sales personnel might be higher for a Silverado with a $225 bed liner that’s mounted at the dealership rather than a factory-installed Pro-Tec Silverado.
About 5,000 Silverados featuring Pro-Tec have been sold since the option became available last year. GM expected to sell some 50,000 Silverados annually with the $850 Pro-Tec option. It’s another setback for a program that was delayed at launch by several months due to surface anomalies. But past quality issues aren’t to blame for slow sales. GM says it has to do a better job of marketing Pro-Tec. “The dealers that are stocking (Pro-Tec-equipped Silverados) seem to be selling them at a reasonable rate,” explains John Schwegman, Silverado marketing manager. “We’re just not getting enough dealers to take their first one.”
Most Popular Articles
in Autos
Most Popular Publications
in Autos
If profit margin isn’t a consideration, a quicker sell may be. Dealers don’t have to talk a consumer into an unknown technology that costs significantly more than a bed liner option that has worked fine on previously owned pickups.
Advertisement
Teleflex GFI Control Systems - Business Notes - receives General Motors Corp. contract - Brief Article
Chevrolet Mud Bogg
Dana Corp. Awarded Axles, Driveshafts & Full Frame Business For Redesigned GMC Vans - General Motors - Brief Article
Vehicles to be produced include bi-fuel and dedicated natural gas variants of GM’S Savana and Express vans. Teleflex will open a facility in the St. Louis, Mo., area where fuel system integration and second stage final vehicle assembly will be performed.
The new vehicles will also feature the following Dana said it will supply GM with full-float single and dual rear wheel axles featuring improved NVH (noise, vibration, and harshness) performance and durability. The axles, which will be incorporated in GM’s heavy-duty 3500-series vans, include advanced gear.
An all-new, stiffer boxed frame will be supplied that will deliver enhanced torsional rigidity and a solid foundation for ride and cargo-carrying improvements. The new frames accommodate a wide range of powertrain, drive axle, and suspension characteristics, contributing to improved braking performance, structural durability, and energy management, Dana said.
Dana will also supply aluminum driveshafts. These recyclable driveshafts incorporate triple-lip sealed universal joints and are maintenance-free for long life. The driveshaft also features a uniquely designed sound damper that aids in reducing vehicle noise.
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“This program represents yet another important step in growing our light vehicle business with General Motors,” said Bill Carroll, President of Dana’s Automotive Systems Group. “Our ability to provide advanced torque and traction management solutions was critical to winning this business.”
