November 6, 2008
History of General Motors
The Ford cars became the first choice of the people. The GM had to face great challenge and make certain changes in order to compete with Ford. The genius engineer Alfred Sloan accepted this challenge and was quite successful in his attempt. The attractive colors, excellent features, and comfort brought GM back into the market. Many schemes were launched in interest of the public. The rates were reduced and GM planned to change the looks and features every year. This strategy helped to increase the sale of GM and by now, the people were able to buy car on credits.
The history of General Motors clearly suggests that Durant was genius and was truly responsible for growth of GM worldwide. The period from 1915-1920 is regarded as the successful period in history of General Motors. It is in this period that Cadillac became successful around the world and the Chevrolet Motors created history in automobile world. There were many ups and downs but still GM stood firm in all situations. The GM had a lot of competition from Ford and Chrysler.
The company was established by William Durant in 1902 as an investment firm for Buick. Soon, the same year the company purchased the rights from other companies such as Cadillac, Oakland, and Elmore. The financial crisis and stock market panic in 1907 proved to be the golden opportunity for William Durant. The same year he managed to take over many car companies that built car parts as well as car accessories. This process gave birth to General Motors in 1908. The history of General Motors thus began its journey in automobile market.