March 1 Conference Highlights Use of Social Media by Arizona Companies
As if social media gurus Robert Scoble and Chris Heuer weren't enough, organizers today announced the panels for the March 1 Revolution in Marketing conference presented by Stealthmode Partners, Grand Canyon University, Infusion Software and The Business Journal. Two panels will be featured which include a notable Arizona-based company Cold Stone Creamery and many local strategists who have pioneered ways to implement social media.
Phoenix, AZ (PRWEB) February 24, 2007 — As if social media gurus Robert Scoble and Chris Heuer weren't enough, organizers today announced the panels for the March 1 Revolution in Marketing conference presented by Stealthmode Partners, Grand Canyon University, Infusion Software and The Business Journal. Two panels will be featured which include a notable Arizona-based company Cold Stone Creamery and many local strategists who have pioneered ways to implement social media.
Infusion Software (http://www.infusioncrm.com), a business software provider that streamlines and improves the sales and marketing efforts of small businesses through its web-based 'active' CRM and marketing automation software, is the event sponsor. Attendees can mingle with key panelists in the networking tent sponsored by Infusion Software.
The conference will be held from 7:00am to Noon on Thursday, March 1 in the Ethington Theater at Grand Canyon University located at 3300 W. Camelback Rd., Phoenix, Ariz. with registrations being taken at http://www.azentrepreneurship.com.
Launching Social Media Campaigns will feature independent social media experts sharing best practices for planning and executing social media campaigns. Case Studies in Social Media features candid discussion from Arizona-based companies with real-world examples of social media campaigns and the results from those campaigns.
Invited panelists for Panel 1: 'Launching Social Media Campaigns' include:
- Allan Sabo, President, Alti Success Strategies, (http://www.alticonsulting.com)
Sabo pioneered early Social Media sites in 1994 with e-sports.com, a sports commentary syndication service that grew to 1,100 authors and distributed content to over 2,600 media outlets reaching a combined audience of 5-6 million people per day. Sabo is also the founder of the Internets first online advertising network, 24/7 Real Media [NASDAQ:TFSM. By the start of the new millennium, Sabo's new firm MediaBlox created simple user managed technology to create and manage various social media applications and Sabo's podcast was among the first 5000 podcasts to ever be broadcast online in late 2004.
- Amanda Vega, President, Amanda Vega Consulting, (http://www.amandavega.com)
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To register go to http://www.azentrepreneurship.com
If you have any questions about the conference, call 602-412-3315.
For more frequent and detailed updates, readers may subscribe to the Arizona Entrepreneurship Conference Google Group http://groups.google.com/group/Arizona-Entrepreneurship-Conference.
About the Organizers
Young has worked for the Business Journal since December after reporting for The Arizona Republic for nearly three years. Although he has covered numerous beats since his first days at the Tucson Citizen, including community recreations, public safety, health and fitness, his interest lays in emerging technology and the philosophical changes created by an evolving world of technology. Young will moderate the panel.
Arizona Small Business Association www.asba.com
Arizona Technology Council www.aztechcouncil.org
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Invited panelists for Panel 2, 'Case Studies in Social Media' include:
- Kevin Donnellan, Senior Director of Advertising & PR, Cold Stone Creamery (http://www.coldstonecreamery.com)
Kevin's number one priority at Cold Stone Creamery is to provide world-class advertising and public relations support in the pursuit of creating a breakthrough brand. In this role as Senior Director of Advertising & Public Relations, Kevin oversees all aspects of the company's external messaging, including media placement, consumer and business campaigns, national promotions, executive initiatives, celebrity outreach and product placement. Kevin began working with Cold Stone in October 2002 when the company had less than 300 stores operating. Today, Cold Stone Creamery has nearly 1,400 stores operating with an additional 700 agreements in various stages of development. Prior to joining the Cold Stone Team, Kevin worked as an Account Executive at Off Madison Ave, a Tempe-based full service marketing agency. Kevin received his BA in Communication Studies with a minor in English from Arizona State University.
- Ben Gordon, Managing Director, R&R Partners (http://www.rrpartners.com) — For the past 25 years, Ben has forged an innovative and diverse career in the advertising, communications and entertainment industries. He has served as senior management leader in the development of multi-level marketing campaigns and produced national radio, television, and print advertising for such clients as McDonald's, ABC Television, Nike, Cox Communications, PBS, and Miller Beer among many others.
- Max Fose, Principal, IWS Now, (http://www.iwsnow.com)
- Celia Blackwood, Director of Creative Services — Web and PSA, KXCI 91.3 FM, NPR Radio Tucson, (http://www.kxci.org)