News From the Auto Industry

Gaywheels.com, the gay-friendly automotive resource, and Saturn, a division of General Motors, are teaming up to sponsor Gay Days, May 29-June 4 in Orlando, FL. The partnership gives both brands a hands-on relationship with the GLBT consumer at one of the premier events on the gay social calendar.

Atlanta, GA (PRWEB) May 15, 2007 — Gaywheels.com, the gay-friendly automotive resource, and Saturn, a division of General Motors, are teaming up to sponsor Gay Days, May 29-June 4 in Orlando, FL. The partnership gives both brands a hands-on relationship with the GLBT consumer at one of the premier events on the gay social calendar.

"The gay consumer has shown clear preferences for companies that support and are involved with the GLBT community, and that includes gay-targeted events like Gay Days," said Gaywheels.com founder Joe LaMuraglia. "Our partnership will introduce Saturn as a gay-friendly brand to thousands of people from all over the country."

style='text-decoration:none;color:#748DA7; font-size: 16px; font-family: Arial, Helvetica, sans-serif; font-weight: bold'>Wear Red and Be Seen

Saturn is the official automobile of Gay Days and has partnered with Gaywheels.com to spotlight their world-class line of vehicles to Gay Days attendees. "Sponsoring an event of this caliber is an example of our commitment to the GLBT community," emphasized Ross Bird, Saturn's spokesman for the Southeastern U.S. "GM as a corporation works–and succeeds–at valuing human potential and diversity internally and throughout the community. One of the ways we're achieving this is through our support of events like Gay Days."

Saturn offers an attractive line-up for 2007, including the sporty Saturn Sky roadster, handsome Aura sedan, Outlook SUV and hybrid-powered Vue Green Line. A variety of Saturn vehicles will be on display for Gay Days visitors, who can have their photos taken with their friends, the cars, models or any combination of the three. The attendees will then be able to retrieve their photo by visiting a dedicated page on Gaywheels.com (www.gaywheels.com/saturn).

Gay Days began in 1991 as a single designated day (always the first Saturday in June) when the LesBiGay community and friends were encouraged to "Wear Red and Be Seen" while visiting the world's most popular theme park. It is now one of the top GLBT vacation events in the world. Gay Days attracts over 140,000 celebrants from across the nation and around the globe.

Gaywheels.com is dedicated to promoting responsible consumerism and affecting change by encouraging car shoppers to patronize gay-friendly companies throughout the vehicle purchase process. Users of the site are able to investigate which automakers and other automotive companies offer domestic partner benefits to their employees, thus qualifying them as "gay-friendly." With that information at hand, they can make educated choices during the car-buying process. Gaywheels.com launched in June 2005 as the consummate gay-friendly automotive resource.

Gaywheels.com

Dan Prescott
Failure is not an option, weakness is not an American trait and GM’s loss is not a good thing. In fact their dismal performance and excuse ridden rhetoric is typical of something you’d find coming out of Washington D.C. and not the largest automaker in the world.