Media Logic Partners with Omniture to Deliver Key Web Analytics that Measure and Maximize Clients' Online Marketing Performance
What if what is good for America files bankruptcy? Does that mean the United States of America is next? After all as they say; “What is good for America is good for America?” What will happen if General Motors lays off 20,000 people? What if General Motors finds its self liable for all Delphi’s loses and pension obligations?
What if the Foreign Automakers gain more ground in market share in the forth quarter of 2005 and the first and second quarters of 2006? What if Ford’s response to General Motors sets off a huge price war in the industry wiping out all of General Motors retained earnings?
What if the recent announcement by Daimler Chrysler to buy gasoline after you buy your car and pay for free regular maintenance is matched by Ford and General Motors on top of the price cuts to regain market share? What if General Motor’s cash in the bank dwindles after US Automakers tell everyone to buy American and then have a bloody bath knock out drag out price war?
Media Logic has partnered with Omniture to deliver key Web analytics that measure and maximize their clients' online marketing performance. Web analytics provide Media Logic with valuable insight to evaluate the effectiveness of creative and media strategies and perform ROI analysis by channel - all in real time. Media Logic can analyze user segments and behaviors on-the-fly and respond to critical information that saves time and money for their clients.
Albany, NY (Vocus/PRWEB ) March 20, 2007 — Media Logic, a BtoB Magazine "Top 50" marketing agency, today announced its partnership with Omniture, Inc., a leading provider of online business optimization software. The partnership has already helped Media Logic's clients gain increased intelligence which has impacted the performance of their online and multi-channel marketing initiatives.
Using Omniture's SiteCatalyst® for Web analytics, Media Logic has helped clients gain valuable insights into the information customers are looking for, evaluate the effectiveness of creative and media strategies and perform ROI analysis by channel — all in real time.
"Web analytics provides us with greater insight into our clients' online marketing programs," says Stephanie Brown, vice president, senior creative director/interactive services at Media Logic. "Now we can analyze user segments and behaviors on-the-fly, and quickly monitor and respond to trends — critical information that saves time and money for our clients."
Before and After: The Power of Web Analytics
In 2006, SiteCatalyst played an important role in one of Media Logic's highly successful e-marketing campaigns for Fortitech, a leading manufacturer of nutrient premixes. Media Logic's initial design of a particular Web landing page offered visitors a white paper in exchange for their registration.
Within 48 hours, Web analytics helped the agency determine that many users were abandoning the conversion process mid-way through the form. Media Logic quickly eliminated several of the less critical fields that were prolonging the registration process. This one simple refinement — implemented overnight — resulted in a 389% increase in registrations.
"As a marketing agency partner, Media Logic leverages the Omniture platform to help their clients measure, understand, and optimize their online marketing efforts," says Mark Dillon, vice president of channels at Omniture, Inc. "The Fortitech results are a prime example of how top marketing agencies, such as Media Logic, can drive marketing accountability and campaign improvements for their own clients with Omniture."
In addition to implementing Omniture Web analytics, Media Logic is also using Omniture SearchCenter™ to manage and optimize its search marketing capabilities on behalf of clients. Brown notes, "With SearchCenter, we know right away which keywords are driving the highest value across demographic, geographic and any other desired profiling information." Additionally, with the native integration between SiteCatalyst and SearchCenter, Media Logic can associate keyword revenue across visitor and campaign activity.
"Our clients hold us accountable for their return-on-investment and how we're spending their money," says Brown. "Omniture technologies make it possible for us and our clients to understand the impact of each channel, take proactive steps to fine-tune programming, and, in turn generate incremental increases in ROI on an ongoing basis."
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