Telematics made easy: complex behind the scenes, telematics must be kept simple to the consumer, argues OnStar chief - People - Chet Huber, president, General Motors Corp.’s OnStar division interviewed - Interview
Nearly a decade later, Harvard MBA graduate Huber is likely finding his MS degree in national resource strategy useful in the rough and tumble world of telematics.
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Q. What about the perception by some observers that telematics is mainly a luxury vehicle feature?
A. We have tried to determine what consumers really want out of this technology. Early on, a lot of people talked about dancing holograms on the dashboard and all those kinds of technologies that make great press releases. But we quickly determined it wasn’t about the technology. It was literally about being able to deliver a completely different approach to safety, security and peace of mind while you’re in a vehicle.