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The North American automobile manufacturing companies will be coming out with their quarterlies soon and many in the automaker industry as well as the consultants and analysts are saying that this is not going to be pretty. Both Ford and General Motors are expected to lose money, but how much? Are we looking at more bankruptcies like the Delphi Auto parts company, which was spun off from GM in 1999? Some analysts are already saying that there is a 30% chance of a General Motors Bankruptcy filing. But North American and United States automakers have had issues with an already growing gap of 3.5% market share against Japanese Automakers due to the consumer move to smaller and more economical vehicles.
Vauxhall Motors was bought by General Motors in 1925 for 2.5 million $. And from that year Vauxhall was influenced by American cars and with Ford (that was Vauxhall’s main competitor) influenced the style of European car manufacturers.
From the 70’s, many of company models were designed and built in partnership with Opel in Germany (Adam Opel GmbH- known as Opel is an automobile manufacturer based in Germany). Models like Chevette, Cavalier and Carlton were basically restyled versions of the Kadett, Ascona and Rekord. The Viceroy was a simply new version of Opel Commodore imported from Germany.
And that was the beginning for the “Opelisation” of Vauxhall. General Motors policy was that Vauxhall to be rebadged Opels, designed and developed in Russelsheim with much less help from Luton.
The Luton plant closed in 2000, but production still continues at the plant in Ellesmere Port. Despite already meeting efficiency targets, Vauxhall has been told to further improve its productivity.